What our world needs today is more empathy
Hey, You! I'm Risha, A Copywriter On A Mission To Help You Impact Transformations.
You might be wondering why, after being so passionate about the mental health space, I chose the marketing field instead of becoming a psychotherapist or a coach…
After growing up in a home that prioritized perfection, achievement, success, and more, I learned the importance of tending to my mental health the hard way.
But…
Once I got my hands on this knowledge, I couldn’t help but immerse myself in this world…
I’ve audited numerous psychology courses…
Read multiple books on trauma-informed care…
I spent countless hours consuming podcasts and videos from people like Natalie Lue, Nicole LePera, Cory Muscara, Terri Cole, and more…
And best of all, I’ve invested immeasurable hours in my therapy.
Today, it’s impossible for me to contain this salvation of finding freedom, purpose, meaning, and joy within myself.
The more I shared my knowledge with my friends and extended family members, the more I learned this truth:
Most people need help with their mental health but don’t know whom to turn to.
As someone who has experienced that helplessness, purposelessness, and cluelessness in life, I knew I had to become part of the healing revolution that’s taking place in our world today.
But here’s the thing…
My journey, for now, is to use my gift of writing along with my marketing skills to propel your mission forward so that you continue to empower more people to break free from the chains of unhelpful coping mechanisms that rob away their peace, joy, and laughter.
I’ve made it my mission to help personal development brands and businesses propel their work in transforming the world by providing the right solutions to their copywriting challenges.
So, whether you’re a coach, therapist, NGO, self-improvement business, or personal development brand, I want to partner with you to be part of your mission.
I want to rid you of your marketing and copywriting overwhelm so you can continue to focus on your practice and impact more transformations.
Here’s How I Found My Purpose
Deep Dive Into My Path To Connecting With My Authentic Self
Like the cliche Asian story, I, too, was a kid fresh out of high school giving entrance exams to become a doctor. I know… cue eye-roll.
But you see, when you witness 90% of family members make such choices, you only learn to follow the norm.
But, deep down, it didn’t sit right with me. I knew I didn’t want to be buried in books all my life. I knew how noble the profession was, yet, it didn’t excite me as much to dedicate my entire life to it.
So, here’s how the change happened, step by step:
A Momentous Decision. (2012)
When searching for med schools to join, my grandmother, unfortunately, passed away. This news shattered me and threw me into a depressive spell.
Having to break this news to my mother and hearing her voice drop devastated me. Right then, I knew I didn’t have the emotional tolerance to continue with this career path.
And even though I won multiple merit seats to prestigious medical colleges in our country, I knew I had to decline them.
As it happened, I stumbled upon a brochure with photos of students having fun! While they weren’t out there saving lives, they lived a fun life!
I wanted that
At the time, all I wanted was to get out of my depressive spell and live a freedom-centered life.
That led me to get a scholarship at one of the best hospitality management colleges in this country. I graduated with distinction from the University of West London and decided to pursue further studies in marketing.
A Momentous Decision. (2012)
When searching for med schools to join, my grandmother, unfortunately, passed away. This news shattered me and threw me into a depressive spell.
Having to break this news to my mother and hearing her voice drop devastated me. Right then, I knew I didn’t have the emotional tolerance to continue with this career path.
And even though I won multiple merit seats to prestigious medical colleges in our country, I knew I had to decline them.
As it happened, I stumbled upon a brochure with photos of students having fun! While they weren’t out there saving lives, they lived a fun life!
I wanted that
At the time, all I wanted was to get out of my depressive spell and live a freedom-centered life.
That led me to get a scholarship at one of the best hospitality management colleges in this country. I graduated with distinction from the University of West London and decided to pursue further studies in marketing.
Choosing My First Love (2016)
While my friends were chasing placements within the hotel industry, my path still needed to reveal itself to me.
All I knew is I loved marketing. Always had! Even when I was a young kid, I’d scour the newspapers and memorize the advertisements on the TV.
When dial-up internet arrived, I remember Googling “the best advertisements of all time” and stumbling upon the psychology of marketing.
So, studying marketing right after graduation became a no-brainer. I trusted the process and got admission to a Master’s in Business Administration from a renowned university in India.
During my MBA, I was able to get certified by the college and Google for my digital marketing skills. I remember my love for marketing made me audit courses on EdX and read all the case studies I could about the powers of this magical world.
During that time, online marketing started consuming the offline world, and social media was such fun! So, I decided to lean in and chase the thrill.
Choosing My First Love (2016)
While my friends were chasing placements within the hotel industry, my path still needed to reveal itself to me.
All I knew is I loved marketing. Always had! Even when I was a young kid, I’d scour the newspapers and memorize the advertisements on the TV.
When dial-up internet arrived, I remember Googling “the best advertisements of all time” and stumbling upon the psychology of marketing.
So, studying marketing right after graduation became a no-brainer. I trusted the process and got admission to a Master’s in Business Administration from a renowned university in India.
During my MBA, I was able to get certified by the college and Google for my digital marketing skills. I remember my love for marketing made me audit courses on EdX and read all the case studies I could about the powers of this magical world.
During that time, online marketing started consuming the offline world, and social media was such fun! So, I decided to lean in and chase the thrill.
Chasing independence and clarity (2018)
As a young adult, I landed in Mumbai right after my MBA to find a job. One of the best digital marketing agencies in our country hired me as their team’s Social Media Marketing Executive.
I loved that space! Contributing to the success of scaling multi-million dollar & billion-dollar brands from the ground up allowed me to express my creative and analytical brain cohesively.
Not only this, the agency was blowing up exponentially!
The adrenaline hike from all that energy is indescribable. Exciting doesn’t even begin to capture the essence.
Creating strategies and pipelines and executing them was bliss beyond words. But…
Even with all this success, I still didn’t feel at home.
I loved social media marketing, but this nagging sense that social media wasn’t what I wanted to be known for started getting louder within me.
So, with a heavy heart but a stronger sense of direction, I left the firm to explore my other options.
Chasing independence and clarity (2018)
As a young adult, I landed in Mumbai right after my MBA to find a job. One of the best digital marketing agencies in our country hired me as their team’s Social Media Marketing Executive.
I loved that space! Contributing to the success of scaling multi-million dollar & billion-dollar brands from the ground up allowed me to express my creative and analytical brain cohesively.
Not only this, the agency was blowing up exponentially!
The adrenaline hike from all that energy is indescribable. Exciting doesn’t even begin to capture the essence.
Creating strategies and pipelines and executing them was bliss beyond words. But…
Even with all this success, I still didn’t feel at home.
I loved social media marketing, but this nagging sense that social media wasn’t what I wanted to be known for started getting louder within me.
So, with a heavy heart but a stronger sense of direction, I left the firm to explore my other options.
The Transformation (2019)
Since I was in the early stages of my career, I had the luxury to switch paths and choose whatever my heart desired.
Naturally, I applied for roles within every marketing field I could think of other than social media.
This list included online reputation management, community management, data analytics, marketing automation, content marketing, public relations, and branding.
As I gave out my applications, I stumbled upon an internship opportunity with a personal branding coach. She needed interns to help her grow her brand.
And I… I gained a birds-eye perspective and understood how various marketing components come together to build and shape a brand… A legacy!
I set up an entire marketing funnel for a virtual summit she wanted to host with the likes of William Arruda, Shay Rowbottom, Richard Sauermen, and 11 more.
From creating the pipeline to writing the copy assets, I learned how to set up a brand and ignite success. This was what excited me.
And it’s here that I stumbled upon content writing and copywriting. I took the 7-figure copywriting course by Arman Assadi from Foundr.
And here’s when I finally knew I was home!
The Transformation (2019)
Since I was in the early stages of my career, I had the luxury to switch paths and choose whatever my heart desired.
Naturally, I applied for roles within every marketing field I could think of other than social media.
This list included online reputation management, community management, data analytics, marketing automation, content marketing, public relations, and branding.
As I gave out my applications, I stumbled upon an internship opportunity with a personal branding coach. She needed interns to help her grow her brand.
And I… I gained a birds-eye perspective and understood how various marketing components come together to build and shape a brand… A legacy!
I set up an entire marketing funnel for a virtual summit she wanted to host with the likes of William Arruda, Shay Rowbottom, Richard Sauermen, and 11 more.
From creating the pipeline to writing the copy assets, I learned how to set up a brand and ignite success. This was what excited me.
And it’s here that I stumbled upon content writing and copywriting. I took the 7-figure copywriting course by Arman Assadi from Foundr.
And here’s when I finally knew I was home!
The Pivotal Moment (2020)
Because of my mother’s job, we had to move to Chandigarh, the city beautiful of India.
I started my job hunt yet again, but this time, I knew I wanted a role within the copywriting or content writing world.
I found my fit and joined an SEO-first digital marketing agency that immersed me in this world of content writing.
And because of my experience, this firm nurtured my skills and took me on in their inbound marketing team.
I’d work with the CEO and the marketing consultant to create and execute inbound marketing strategies to grow their brand.
I loved it so much that spending my weekends learning new skills and weekdays implementing my knowledge was something I looked forward to doing.
This brand allowed me to fully blossom into a confident copywriter by allowing me to write hundreds of pieces of content and create countless copy assets.
I quickly scaled to a team leader’s position and managed an incredibly supportive and ever-curious team. A perfect fast-paced environment to gain experience.
The Pivotal Moment (2020)
Because of my mother’s job, we had to move to Chandigarh, the city beautiful of India.
I started my job hunt yet again, but this time, I knew I wanted a role within the copywriting or content writing world.
I found my fit and joined an SEO-first digital marketing agency that immersed me in this world of content writing.
And because of my experience, this firm nurtured my skills and took me on in their inbound marketing team.
I’d work with the CEO and the marketing consultant to create and execute inbound marketing strategies to grow their brand.
I loved it so much that spending my weekends learning new skills and weekdays implementing my knowledge was something I looked forward to doing.
This brand allowed me to fully blossom into a confident copywriter by allowing me to write hundreds of pieces of content and create countless copy assets.
I quickly scaled to a team leader’s position and managed an incredibly supportive and ever-curious team. A perfect fast-paced environment to gain experience.
The emergence of RishaWrites (2022)
At the agency, I would spend my weekends completing certification courses from HubSpot. Not only this, I’d binge-watch Alex Cattoni’s videos on YouTube about copywriting.
Alex Cattoni, the marketer of the year ’22, is the magician behind the words and strategies used on the websites of most of the personal development legends in our world.
I learned of her Copy Posse Launch Pad program and knew at my core I wanted in!
At the agency, I found great joy in writing for one of our clients, who was a relationship coach. I’ve always loved psychology, and at the time, I was completing a few courses on Coursera on psychology and neuroscience.
The thought of merging these two fields, which equally sparked joy in me, became my north star. But the only way to do this would be to start something of my own. That’s when it was clear as day to bet on myself.
Now, as a proud Copy Posse graduate championing the mission of de-douchifying the internet, I’ve learned to embrace and amplify my empathy-first copywriting skills in a way that turns sales into service.
The emergence of RishaWrites (2022)
At the agency, I would spend my weekends completing certification courses from HubSpot. Not only this, I’d binge-watch Alex Cattoni’s videos on YouTube about copywriting.
Alex Cattoni, the marketer of the year ’22, is the magician behind the words and strategies used on the websites of most of the personal development legends in our world.
I learned of her Copy Posse Launch Pad program and knew at my core I wanted in!
At the agency, I found great joy in writing for one of our clients, who was a relationship coach. I’ve always loved psychology, and at the time, I was completing a few courses on Coursera on psychology and neuroscience.
The thought of merging these two fields, which equally sparked joy in me, became my north star. But the only way to do this would be to start something of my own. That’s when it was clear as day to bet on myself.
Now, as a proud Copy Posse graduate championing the mission of de-douchifying the internet, I’ve learned to embrace and amplify my empathy-first copywriting skills in a way that turns sales into service.
Take A Look At The Values That Drive Me
Get A Teammate That Cares About Your Work Just Like You
Integrity
“Live your life in a way that your children are proud of.” I grew up on these words, and now, it’s my core value.
Here’s how my integrity affects our relationship:
- I want to build a lasting and fruitful relationship with you. So, I ensure our communication is crystal clear, always.
- I’m passionate about writing. To preserve this passion, I only take on projects where I’m certain of the value I add.
- Like you, I, too, hate being stood up. That’s why I’m adamant about maintaining deadlines.
Get ready to create a lasting, joyful relationship.
Integrity
“Live your life in a way that your children are proud of.” I grew up on these words, and now, it’s my core value.
Here’s how my integrity affects our relationship:
- I want to build a lasting and fruitful relationship with you. So, I ensure our communication is crystal clear, always.
- I’m passionate about writing. To preserve this passion, I only take on projects where I’m certain of the value I add.
- Like you, I, too, hate being stood up. That’s why I’m adamant about maintaining deadlines.
Get ready to create a lasting, joyful relationship.
Dependability
“Discipline is the bridge between goals and accomplishment.” Jim Rohn perfectly captures my idea of reliability.
Here’s how my dependability reflects in our relationship:
- I wish to have a long-term relationship with you. Timely deliveries can ensure you’re consistently happy with our work together.
- I ensure I go above and beyond to stay true to my claim to offer you a hassle-free service. My project management skills ensure you have one less thing to worry about.
- Unlike others you need to handhold, I come prepared with the knowledge in this field. This way, you can spend more time on the parts of your business you love most while I take care of communicating your message.
Prepare yourself for a reliable and responsive relationship.
Dependability
“Discipline is the bridge between goals and accomplishment.” Jim Rohn perfectly captures my idea of reliability.
Here’s how my dependability reflects in our relationship:
- I wish to have a long-term relationship with you. Timely deliveries can ensure you’re consistently happy with our work together.
- I ensure I go above and beyond to stay true to my claim to offer you a hassle-free service. My project management skills ensure you have one less thing to worry about.
- Unlike others you need to handhold, I come prepared with the knowledge in this field. This way, you can spend more time on the parts of your business you love most while I take care of communicating your message.
Prepare yourself for a reliable and responsive relationship.
Authenticity
“Honesty is an expensive gift.” The transparency and truthfulness to carry the consequences of authenticity is one I don’t take lightly.
Here’s how my authenticity reflects in our relationship:
- Our branding call will help me understand your brand voice in depth. That way, you come across as yourself to those that read the words on your online touchpoints.
- Every step of the way, our relationship is as transparent as it can be, thanks to the tools, systems, and proven practices I use.
Get ready for a work relationship you can blindly trust.
Authenticity
“Honesty is an expensive gift.” The transparency and truthfulness to carry the consequences of authenticity is one I don’t take lightly.
Here’s how my authenticity reflects in our relationship:
- Our branding call will help me understand your brand voice in depth. That way, you come across as yourself to those that read the words on your online touchpoints.
- Every step of the way, our relationship is as transparent as it can be, thanks to the tools, systems, and proven practices I use.
Get ready for a work relationship you can blindly trust.
Curiosity
“Love challenges, be intrigued by mistakes, enjoy effort, and keep on learning.” Carol Dweck’s words resound the learning mindset in me.
Here’s how my curiosity reflects in our relationship:
- My constant thirst to discover new developments in the digital marketing industry drives me to expand my knowledge in the field. This means you get copywriting strategies updated to the current times.
- My curious brain allows me to offer competitor analysis and research that set you up for success.
Get ready for growth.
Curiosity
“Love challenges, be intrigued by mistakes, enjoy effort, and keep on learning.” Carol Dweck’s words resound the learning mindset in me.
Here’s how my curiosity reflects in our relationship:
- My constant thirst to discover new developments in the digital marketing industry drives me to expand my knowledge in the field. This means you get copywriting strategies updated to the current times.
- My curious brain allows me to offer competitor analysis and research that set you up for success.
Get ready for growth.
Efficiency
“All fixed, set patterns are incapable of adaptability or pliability. The truth is outside of all fixed patterns.” Bruce Lee.
Here’s how my efficiency reflects in our relationship:
- After working in diverse industries, my adaptability allows me to efficiently communicate your message to your prospects, so you enjoy higher conversions.
- My experience in writing helps me effectively surpass all your goals.
- After learning to get the healing I wanted by using the words that could successfully communicate my inner struggles to my doctors and friends, I’ve learned the art of communication. This way, your copy is truly heart-led and empathy-first, just like your work.
Turn your prospects into paying clients with confidence.
Efficiency
“All fixed, set patterns are incapable of adaptability or pliability. The truth is outside of all fixed patterns.” Bruce Lee.
Here’s how my efficiency reflects in our relationship:
- After working in diverse industries, my adaptability allows me to efficiently communicate your message to your prospects, so you enjoy higher conversions.
- My experience in writing helps me effectively surpass all your goals.
- After learning to get the healing I wanted by using the words that could successfully communicate my inner struggles to my doctors and friends, I’ve learned the art of communication. This way, your copy is truly heart-led and empathy-first, just like your work.
Turn your prospects into paying clients with confidence.
What Do You Want From Your Business?
I've Got A Solution For All Your Copywriting & Content Needs
As someone with years of experience in this digital world, I can help amplify your mission and impact more lives through value-driven messaging that helps your prospects feel seen, heard, and understood. Here’s how we can transform the world:
Build Visibility
Ads+Landing Page+Lead Magnets
Get discovered and build brand awareness through scroll-stopping, curiosity-peaking ad copies, high-converting landing pages, and irresistible offers that create a trustworthy first introduction with your prospects.
Build Value
Sales Pages
Transform the lives of your prospects and empower them with your products, offers, or services, using a high-converting, 16-step proven sales page formula used by today’s industry legends.
Build Relationships
Emails
Create more value for your prospects, nurture your leads, and build stronger relationships with indoctrination sequences, sales sequences, cart-abandonment sequences, and more that automate your sales.
Build Authority
Website Copy
Get a human-centered, heart-first, authoritative home page, about us page, service page, and everything in between to persuade your visitors and turn them into loyal clients.
Build Trust
Content Writing
Drive organic traffic to your website and establish your authority with assets like blogs, eBooks, and newsletters that inform, educate, and entertain your readers, building more robust, lasting relationships.
Build Revenue
Strategy
Get the ultimate copy/ content strategy for your website, campaigns, offers, social media, and more that help you efficiently and consistently scale your ROI each quarter.